Interview with Kim Stiglitz of VerticalResponse

I've just completed a QA with moncler quincy jacket blue nylon marketing expert, Kim Stiglitz of VerticalResponse. Here is an excerpt from the interview:Bryan: What sort things need to be considered when evaluating an email marketing firm?Kim: I often see people on Twitter asking which ESP (Email Service Provider) to use and I tell them to consider 3 basic things:Features: The first thing to consider is how you plan to use email marketing for your business and what features you will need. Think about things like list segmentation, email templates, analytics, the ability to push emails to social networks and other integrations.Cost: Most ESPs charge a monthly or yearly rate for your service. Price can vary according to how large your list is or how many messages you send each month. Others charge for more features and functionality. VerticalResponse offers a great pay-as-you-go plan so you only pay for what you use.When you're starting out, moncler quincy jacket dark black nylon it's a good option to pay as you go or sign up with an ESP that charges less based on a smaller number of subscribers. As your list size grows you can switch to a pay-per month plan and it's a win-win.Delivery: Find out if the ESP offers advanced deliverability tools, such as accreditation and authentication tools, spam score, abuse processing, global suppression, and by-ISP delivery reporting. Also ask if the ESP has partnered with any third party deliverability experts, like Return Path or Pivotal Veracity, as these additional services will moncler quincy jacket sapphire blue nylon ensure that even more of your emails reach your recipients' inboxes.